Introduction

In any business you need be good in three main criteria they are; product, marketing and operations. This course delivers a comprehensive overview of marketing and how it helps you understand, apply and evaluate various aspects of marketing.

Learning Outcome

By end of this course the learners are able to:

• Define marketing and articulate its importance
• List the golden rules of marketing
• List the building blocks of marketing
• Master the steps of marketing process
• Learn the steps of marketing plan
• Distinguish the difference between analog and digital marketing
• Measure the effectiveness of marketing activities

Assessment

The learners will be assessed based Bloom`s taxonomy to understand, apply and evaluate various aspects of marketing namely:

• Apply the ADR Model in marketing context
• Understand the importance of 7 Ps of marketing and application of important aspects of each building block of marketing
• Distinguish between promotional mix and communication mix
• Create marketing plan and design marketing activities for both analog and digital channels.
• Measure the effectiveness of marketing activities

Course duration:

16 Learning hours